Last night was Pittsfield’s 3rd Thursday. In addition to the impromptu beach at Palace park, a farmer’s market, various offerings of food, wares and craft there was the Blue Q’s Store-on-Wheels. Imagine 18 wheeler turned retail space, and there you have it.
Blue Q, which is known for its quirky line of products, is a shining example of how economy and creativity can be merged. Boston Globe writer, Christopher Muther writes in last January’s article Laugh Factory :
“Blue Q makes the kind of products that populate well-curated gift shops and stationery stores. Launched in Boston 20 years ago by Mitch Nash and his brother, Seth, the company soon moved to an old player-piano factory in Pittsfield. Since unveiling their infamous Flat Cat, a feline rendered in cardboard that became a popculture phenom, the company has expanded into soaps, gum, air fresheners, tote bags, and, yes, the offending breath spray. They’ve gone from selling in one store – Joie de Vivre in Cambridge – to 1,500 stores in the United States, and more overseas.”
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Third Thursday this month was absolutely awesome.
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