Last Wednesday, Martha Stewart Living Omnimedia,
Inc. and Crane & Company announced a partnership to produce a full line of co-branded social stationery
products. The first fruits of this partnership, Martha Stewart Stationery
Weddings™, will first be seen in Crane Stores, website and other select online retailers in the Spring of 2009.
From the Berkshire Eagle: “Megan Kuntze, Crane’s brand director, said last
week’s layoffs and wage cuts were done to keep the company profitable
through 2009. Although the new line of wedding stationery will be
released this spring, Crane isn’t expected to experience the benefits
of the partnership until the first quarter of 2010.
“A particular launch like this is going to be a
very slow build to a successful business…It’s not going
to be overnight. There’s a lot of moving parts and pieces to make this
successful. It will only really begin to see the light of day in the
first quarter of next year. In order to save 2009, it was imperative to
make the difficult decision that we made.”
Click here to read the full Berkshire Eagle Article!
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