Hilltown Community Development Coroporation HCDC is offering a series of business workshops for artists and craftspeople, taught by Donald Clark, author of Making a Living in Crafts, at the Hilltown CDC in Chesterfield.
Off to Market — Wholesale and Retail
Wednesday, May 6, 2009, 6:00 PM t0 9:00 PM
This workshop is for craftspeople with a product line they are ready to take to market. Topics include: differences between selling work at wholesale and retail; choosing the right marketing path, the right show, and the tools necessary for completing a competitive application; understanding the differences between buyers and customers, and the approach and tools needed for selling to each market; basic sales techniques.
Opening the Gallery Door
Wednesday, May 13, 2009, 6:00 PM t0 9:00 PM
This workshop is designed for artists and craftspeople seeking specific information about working with for-profit galleries. Topics include: considerations for choosing a gallery; discussion of the proper ways to approach galleries and what to expect from galleries; materials necessary to present work to a gallery; the artist‚s responsibilities to their gallery(s). Participants are encouraged to bring images of their work (on a lap-top or CD if possible), as well as any printed materials they have produced.
Online Marketing for Artists and Craftspeople
Wednesday, May 20, 2009, 6:00 PM t0 9:00 PM
The fee for each workshop is $35, which is waived for low and moderate-income residents of the hilltowns. Pre-registration is required. For additional information, go to www.hilltowncdc.org or call 413-296-4536. Click here to check out the HCDC other business development workshops!
