Tricks of the Trade is back!
This eighteen part seminar series is produced by MCLA’s Berkshire Cultural Resource Center in collaboration with Berkshire Creative, Pittsfield Office of Cultural Development and IS183 Art School to keep our Creatives in the know!
Each month, Tricks of the Trade seminars will focus on a different area of creative professional development. Seminars will be held throughout the county, ensuring outr creative workers can easily connect with these resource. See below for upcoming November Tricks of the Trade seminars!
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December: BRANDING
How does one artist stick out in a crowd?… and how does the artist find the crowd to stick out in?
In this age of information and advertisement overload, savvy companies understand the importance of targeting their market and creating a strong brand. A good brand appeals to all the senses, through all channels and yet continues to deliver the same message. Artists, too, must meet the challenge of branding and promoting themselves.
Jonathan Secor, MCLA’s Director of Special Programs, will interview some of the Berkshire’s branding gurus to explore the key components of a good brand and the most effective methods of delivering that brand.
Tuesday, December 8th, 6:30 p.m. @ MCLA Gallery 51 with
David Carriere, Author of ‘Publicity: 7 Steps to Publicize Just About Anything’ with a focus on publicity
Wednesday, December 9th, 6:30 p.m. @ Lichtenstein Center for Arts with
Kevin Sprague, Photographer, Owner of Studio Two with a focus on target market
Thursday, December 10th, 6:30 p.m. @ IS183 Art School with
Mitch and Seth Nash, Co-owners of Blue Q with a focus on branding
All workshops are 630:830pm and free, but do require pre-registration. For more information on the workshops and/or to pre-register, please call MCLA’s Berkshire Cultural Resource Center program coordinator, Jessica Conzo at 413.663.5253. Full calendar (November-April) coming soon!
Thank you to our sponsors:
Do you have an item you would like to share about the creative economy? Suggest a Post to Berkshire Creative!
