In 2009, Berkshire Creative launched the Creative Challenge to connect Berkshire manufacturers and businesses with local designers, engineers and creative workers. Last week, Interprint and Berkshire Creative announced that the inaugural Challenge, had done just that.
When Berkshire Creative and Interprint, Inc., released the call for applications for the inaugural challenge, there was no way to know what the response would be to the new intitiative. By the September 28th deadline, the response was clear- 39 local creatives, of various disciplines and backgrounds had applied. From those 39 applicants, 21 were chosen to participate, and 18 those 21 participants submitted solutions to the challenge.
From those eighteen submissions, five were selected. Heather Rose’s popcorn inspired design was selected for development, three designs by Thomas Hoadley was put on retainer, and three other participants, Jennifer Clark, John Stritch, and Cate Hunter received small awards in recognition of their designs. All designers will be paid fair market price for any developed design.
“We are so elated that this, our first Creative Challenge, was such a resounding success,” says Berkshire Creative Director, Helena Fruscio. “The Creative Challenge has helped raise awareness that if you are a manufacturer looking for a top-notch designer or a designer looking for a contract with a world-class company, you can find it here in the Berkshires, where creativity lives!”
Companies interested in hosting a Creative Challenge should contact Helena Fruscio, Director of Berkshire Creative by phone or 413.822.8324 or email at helena.fruscio@berkshirecreative.org.
Click here to read iberkshires coverage of the Creative Challenge or here to listen to Charlie Dietz’s coverage on WAMC!
Click here to read past posts about the Creative Challenge!
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