NATIONAL NEWS Posts

American for the Arts Comments on Obama’s 2010 Budget Recommendations

American for the Arts Comments on Obama’s 2010 Budget Recommendations

On February 1, 2010 the White House released President Obama’s budget recommendations for FY 2011. Below is a statement from Robert L. Lynch, president and CEO of Americans for the Arts on arts and arts education funding in the budget:

“At a time when the Americans for the Arts National Arts Index shows that because of the current economy support for the arts is at its lowest point in a decade, arts organizations have been relying on one area where funding has been on the increase—the leveraging power of federal funding for the arts and humanities. The Administration’s FY 2011 budget request of $161.3 million for the National Endowment for the Arts—while just a fraction of the $6.3 billion of direct expenditures for all arts nonprofits in the U.S.—is unfortunately a $6 million decrease from what Congress appropriated for FY 2010. We now turn to Congress to continue its investment trend in providing additional appropriations for the NEA. The FY 2011 NEA budget also includes an announcement of a new agency program called Our Town. We are excited to see that this important initiative is designed to strengthen communities through the arts. The backbone for the arts starts at the local level and having the federal government strategically invest in this kind community-based direction will spur further support for the arts. But why hamper the potential impact of this new initiative by reducing the NEA’s overall budget?

“The President’s budget also includes a number of new proposals to strengthen our education system and build a 21st workforce. However, the consolidation of the Arts in Education (AIE) program within the Department of Education’s new ‘Effective Teaching and Learning for Well-Rounded Education’ category puts us at unease and could lead to a diminished focus on arts education. This consolidation of the only identified arts-specific education program at the Department of Education seems to be in contradiction to the Administration’s previous strong vocal support of the arts. While the total available AIE grant funds are unknown at this time, it is an unbeneficial move at a time when arts education cuts are happening across the country. The arts are a proven integral part of every child’s development, preparing them for school, work, and life in the competitive 21st century global economy.

“The nation’s creative industries and arts workers are ready to continue to play their role in assisting with economic recovery, job training and creation, and the development of a well-rounded education that includes robust learning in the arts in order to provide workers of tomorrow with the creative and innovative skills they need today. The 5.7 million jobs and $166 billion in economic impact from the nonprofit arts sector alone hang in the balance. Further commitment from the federal government is needed to allow these groups to reach their full potential.”

Click here to visit Americans for the Arts online and learn more!

Google Pays Tribute To Norman Rockwell on His 116th Birthday

Google Pays Tribute To Norman Rockwell on His 116th Birthday

Norman Rockwell, once again, is everywhere! Internet search engine giant Google has paid tribute to the artist’s birthday, February 3, by modifying its homepage banner with a version incorporating one of the beloved illustrator’s iconic images.

Online users visiting http://www.google.com found the banner, which features Rockwell’s April 24, 1926 “Saturday Evening Post” cover illustration “Boy and Girl Gazing at Moon(Puppy Love).” The image is a riff on one of Rockwell’s most popular works (also known as “Little Spooners”), featuring a young boy and girl and their dog sitting on a bench, watching the sunset (in this case, the setting sun stands in for one of the “o’s” in the word Google).

Over the past year, Google has created similar custom banners (known as “Google doodles”) for such events as holidays, celebrity birthdays, and such milestones as the 40th anniversary of the TV show “Sesame Street.” The Norman Rockwell banner has already generated international interest, resulting in the temporary crashing of The Norman Rockwell Museum’s Web site due to the increased traffic and birthday well-wishes (estimated at 1,000 hits per second).

Norman Rockwell was born in New York, New York, on February 3, 1894, and went on to create an enduring body of work through his 60-plus year career as an illustrator.

Do you have an item you would like to share about the creative economy? Suggest a Post to Berkshire Creative!

Advocacy Resource: John S. and James L. Knight Foundation Soul of the Community (SOTC) Study

Advocacy Resource: John S. and James L. Knight Foundation Soul of the Community (SOTC) Study

Soul of the Community (SOTC) is a three-year study conducted by Gallup of the 26 John S. and James L. Knight Foundation communities across the United States employing a fresh approach to determine the factors that attach residents to their communities and the role of community attachment in an area’s economic growth and well-being. The study focuses on the emotional side of the connection between residents and their communities.

In its first year, the study compared residents’ attachment level to the GDP growth in the 26 communities over the past five years. The findings showed a significant correlation between community attachment and economic growth. The second year reinforced these findings, and found that nationwide economic troubles did not have a notable impact on attachment locally. In the final year of the study, researchers will analyze the connection between community attachment and economic growth, exploring whether attachment drives growth or vice-versa.

The results of the SOTC study identify new approaches to help create transformation and new possibilities for continued progress in Knight communities. Community leaders can use the study’s findings to maximize community strengths and address challenge areas to improve community attachment and increase economic growth. The relationship of community attachment to economic development has particular relevance beyond the current economic crisis as the study’s findings can help leaders make long-term and strategic choices about investing in areas that have the greatest impact on engaging the community.

Gallup interviewed a random, representative sample of 400 adults (age 18+) in each of the 26 Knight communities – nearly 14,000 people each year. The surveys were conducted in English and Spanish. Data were weighted to reflect the known adult population by age, gender, race and ethnicity based on U.S. Census data. From the surveys, researchers identified 10 domains that were found to have varying levels of impact in driving community attachment:

  • Basic services – infrastructure supports (highways, housing and healthcare)
  • Economy
  • Safety
  • Leadership and elected officials
  • Aesthetics – physical beauty and green spaces
  • Education
  • Social offerings – opportunities for social interaction and citizen caring
  • Openness/welcomeness – how welcoming the community is to different people
  • Civic involvement – residents’ commitment to their community through voting or voluntarism
  • Social capital – social networks between residents
  • Social offerings is the most important driver of community-citizen attachment overall. Aesthetics and openness/welcomeness to others also have major influence on community-citizen attachment.

Click here to learn more about the Soul of the Community report!

Do you have an item you would like to share about the creative economy? Suggest a Post to Berkshire Creative!

Americans for the Arts Releases National Arts Index

Americans for the Arts Releases National Arts Index

The National Arts Index is a highly distilled annual measure of the health and vitality of arts in the United States by using 76 equal weighted, national-level indicators of arts activity. This report covers an 11-year period, from 1998 to 2008.

Similar to reports such as The Conference Board’s tracking of consumer confidence, the Index views the arts as a dynamic system, using 2003 as a base year for all data, and provides reliable, comparable data over time. It is unique when compared to other arts data systems in its scope, the amount of data it presents, and its annual publication. There are many notable highlights from the report, such as a rise in demand for arts in education and expanding public participation in and consumption of the arts, all while the competitiveness of the arts is slipping and the subsidy model is struggling.

“We will make up the lost ground, but it is going to take several years. Based on past patterns, Americans for the Arts estimates an arts rebound to begin in 2011,” said Robert L. Lynch, president and CEO of Americans for the Arts. “For our part, we will dedicate 2010, which is our 50th anniversary, to strengthening the arts field by developing new business models for arts delivery that better suit an evolving industry as well as strengthening audience demand.”

“The current economic crisis offers a unique and important opportunity to begin a national conversation about the value of the arts—to us as individuals, communities, and a nation. We need to rethink a nonprofit arts sector that in many ways remains tethered to support models that have remained unchanged for a half century. Arts organizations need to find creative ways to engage their audiences, build on the public’s growing interest in personal creation, and stimulate audience demand,” said Arthur C. Brooks, president of the American Enterprise Institute and one of the project’s advisers.

Other key findings from the National Arts Index report include.

  • The National Arts Index fell 4.2 percentage points in 2008, reflecting losses in charitable giving and declining attendance at larger cultural institutions—even as the number of arts organizations grew.
  • The arts follow the nation’s business cycle—not surprising as the arts are composed of 100,000 nonprofit arts organizations and 600,000 more arts businesses, 2.24 million artists in the workforce, and count on billions of dollars in consumer spending. Based on past patterns, we estimate an arts rebound to begin in 2011.
  • Demand for the arts lags capacity. From 1998 and 2008, there was annual growth in capacity of the arts industries—a steady increase in the number of artists, arts businesses and nonprofit arts organizations, and arts-related employment.  Nonprofit arts organizations alone grew in number from 73,000 to 104,000 during this span of time. That one out of three failed to achieve a balanced budget even during the strongest economic years of this decade suggests that sustaining this capacity is a growing challenge.
  • How the public participates in and consumes the arts is expanding. The arts participation measure is on the increase.  Personal arts creation by the public is growing steadily (making art, playing music). Attendance at mainstream nonprofit arts organizations, however, is in decline. Technology has also had an impact: 50 percent of music and CD stores have disappeared in the past five years, while the number of online downloads grown four-fold in just the past three years.
  • The subsidy model is struggling. Arts and culture continues to lose their market share of philanthropy to other charitable areas—a decline that began well before the current economic downturn.
  • Demand for arts in education is up. A growing percentage of college-bound high school seniors are getting four years of arts and music, even as other national studies point to a decline in arts education. College arts degrees conferred annually have increased from 75,000 to 120,000 in the past decade.
  • The competitiveness of the arts is slipping. Overall, the arts are not “stacking up” well against other uses of audience members’ time, donor and funder commitment, or spending when compared to non-arts sectors.

Click here to download and read the full report at  Americans for the Arts online!

Do you have an item you would like to share about the creative economy? Suggest a Post to Berkshire Creative!

New York Times Reports on Growing Creativity and Innovation Trend in MBA Programs

New York Times Reports on Growing Creativity and Innovation Trend in MBA Programs

Multicultural Critical Theory. At B-School?

By LANE WALLACE
January 9, 2010

A DECADE ago, Roger Martin, the new dean of the Rotman School of Management at the University of Toronto, had an epiphany. The leadership at his son’s elementary school had asked him to meet with its retiring principal to figure out how it could replicate her success.

He discovered that the principal thrived by thinking through clashing priorities and potential options, rather than hewing to any pre-planned strategy — the same approach taken by the managing partner of a successful international law firm in town.

“The ‘Eureka’ moment was when I could draw a data point between a hotshot, investment bank-oriented star lawyer and an elementary school principal,” Mr. Martin recalls. “I thought: ‘Holy smokes. In completely different situations, these people are thinking in very similar ways, and there may be something special about this pattern of thinking.’ ”

That insight led Mr. Martin to begin advocating what was then a radical idea in business education: that students needed to learn how to think critically and creatively every bit as much as they needed to learn finance or accounting. More specifically, they needed to learn how to approach problems from many perspectives and to combine various approaches to find innovative solutions.

In 1999, few others in the business-school world shared Mr. Martin’s view. But a decade and a seismic economic downturn later, things have changed. “I think there’s a feeling that people need to sharpen their thinking skills, whether it’s questioning assumptions, or looking at problems from multiple points of view,” says David A. Garvin, a Harvard Business School professor who is co-author with Srikant M. Datar and Patrick G. Cullen of an upcoming book, “Rethinking the M.B.A.: Business Education at a Crossroads.”

Learning how to think critically — how to imaginatively frame questions and consider multiple perspectives — has historically been associated with a liberal arts education, not a business school curriculum, so this change represents something of a tectonic shift for business school leaders. Mr. Martin even describes his goal as a kind of “liberal arts M.B.A.”

“The liberal arts desire,” he says, is to produce “holistic thinkers who think broadly and make these important moral decisions. I have the same goal.”

Click here to read the full article on New York Times online!

Ferrin Gallery Art and Business Report: Berkshire based galleries use art fairs to export art, import capital and brand the Berkshires

Ferrin Gallery Art and Business Report: Berkshire based galleries use art fairs to export art, import capital and brand the Berkshires

The Berkshires continue to be a great location to produce, develop and export exhibitions to art fairs where collectors and professionals from throughout the country congregate.  Recently SOFA Chicago, the international Sculpture, Object and Functional Art exposition now in its sixteenth year, drew over 30,000 visitors.  Ferrin, Sienna and Schantz/Holsten, three Berkshire based galleries, are regular exhibitors at the shows produced by The Art Fair Company that take place in New York, Chicago and Santa Fe, and use these and other fairs to present, sell and promote art from the Berkshires to national markets.  With these fairs taking place during the fall, winter and spring, fair sales are important to the galleries located in this seasonally dependent region.

Growth and success was evident, as the galleries’ Berkshire produced, curated summer’s shows, traveled to Chicago and drawing media, museum and buyer attention and resulting in strong sales.  Sienna Gallery’s “Stimulus Project” and Ferrin Gallery’s “The Illusculptors” were presented as “shows within a show.”  SOFA’s newly offered juried single artist spaces, SOLO, provided the opportunity to present artists in depth.  Ferrin Gallery presented“Vulnerable”Anne Lemanski’s conceptual work in a” house of curiosities” installation, and Sienna Gallery presented three solos featuring artists Barbara Siedenath, Lauren Kalman and Arthur Hash.  Schantz/ Holsten Galleries reported strong sales from a large scale traditional installation of works by noted Venetian glass artist Lino Tagliapetra.

Leslie Ferrin noted, “while not unexpected, with the economy being so unpredictable, the strong sales at this show continue the pattern of artwork selling outside the Berkshires and producing income that returns to circulate and recirculate throughout the Berkshires.  These sales provide proof of the solid relationship between funds invested in the marketing and business development of the art sector of the creative economy in the Berkshire region and the jobs that are supported by these businesses.  Leadership and direct financial investment by Berkshire Creative, Berkshire Visitors Bureau and the Berkshire Cultural Resource Center in educational and marketing programs stimulates growth of the contemporary visual arts business and provides support to individual artists and independent for-profit galleries.  When our three galleries return home after each fair having made top level sales, these same funds are immediately used to pay artists and bills to local vendors.  Indirectly the galleries support numerous arts related jobs throughout the region through the ancillary businesses of exhibition production, arts administration, graphic design, writing, printing, crating, shipping and marketing – not to mention some rents and mortgages that are getting paid along the way.  While museums have long been known to produce and export their exhibitions nationally as “not for profits”, these institutions are different from the galleries that “export” in that they do not exhibit art to sell and thus do not provide the type of “for profit” results that smaller independent galleries do for their artists and the production teams that produce their exhibits outside the region.”

Do you have an item you would like to share about the creative economy? Suggest a Post to Berkshire Creative!

Berkshire Film and Media Commission Officially Opens for Business

Berkshire Film and Media Commission Officially Opens for Business

The Berkshires’ newest creative economy initiative, the Berkshire Film and Media Commission (BFMC), was officially launched on Dec. 6 at a festive kick-off event at the Elayne Bernstein Theater at Shakespeare & Company in Lenox, introducing the non-profit organization to community leaders and area filmmakers.

Executive Director Diane Pearlman spoke to the gathering of more than 180 guests about BFMC’s mission to attract film, television and new media productions to Western Massachusetts. Services provided by the organization include its online production guide and locations library, networking local industry professionals, and the development of film-related educational and technical programs for the community. The BFMC was formed in August as a fund of the Berkshire Taconic Community Foundation, a 501(c)(3) public charity.

“The Berkshires has everything it takes to attract film production: unique locations, a talented pool of industry professionals, and high-quality support services,” Pearlman said. “Even in economic downturns, the film business thrives. Fourteen films were shot in Massachusetts last year, creating revenue of more than $359 million. But all of those films were shot in the Boston area. We intend to bring some of those production dollars and well-paying jobs to the Berkshires.”

She added that BFMC is also actively marketing the Berkshires as a location for commercials, television shows, and web content shoots and is planning an event in New York City to announce the BFMC to advertising agencies, production companies, and location scouts. Her goal is to bring some of these productions to the region, noting that “statistically, about 1.5 times of production budgets are pumped into the local economy.”

Encouraging local filmmakers and film production support businesses, such as hotels, motels, caterers, hardware and supply businesses, to register their services in the film production guide on the BFMC’s website, www.berkshirefilm.com, Pearlman said that “when location scouts, directors, and producers use our website for research, we want to make sure they can immediately see all that we have to offer and be assured that we can handle even the largest-scale productions.”

Pearlman, who was recently appointed as BFMC’s executive director, is an independent entertainment producer, studio executive and businesswoman with 25 years of experience in media creation and production. She said that in the last few months she has toured Western Massachusetts with various location scouts representing an array of television and film productions, including “One Life to Live,” Sex in the City 2,” “Design Sixx,” Bravo’s televised docu-reality series, an Adam Sandler movie and an animated feature film, adding that Berkshire County was also part of a bid package to shoot the next Jennifer Anniston film in Massachusetts. Another project in the works that was revealed at the Dec. 6 event is a feature film currently in development, based on an adaptation by veteran feature film art director and Stockbridge resident Carl Sprague, of Edith Wharton’s 1917 novel “Summer,” which is set in the Berkshires.

Pearlman read a prepared statement sent by Nicholas Paleologos, Executive Director of the Massachusetts Film Office, who said “The BFMC has been an incredibly important resource for the Massachusetts Film Industry. We routinely direct filmmakers to the Commission for location assistance, production service information, as well as any key Berkshire County contacts necessary to facilitate an individual production seeking to shoot in Western Massachusetts. We proudly link to the BFMC from our website. They are a terrific model for just how creative our state’s creative economy can be!”

State Rep. William “Smitty” Pignatelli, who attended BFMC’s launch party, said “I’m thrilled to support the great work of the Berkshire Film and Media Commission in their efforts to attract film and media projects to Western Mass. With our natural beauty and historical settings, I feel that we offer the perfect location for film productions and this will further enhance our already growing creative economy.”


Click here to read Rural Intelligence’s coverage and  see images from the event!

For more information about Berkshire Film and Media Commission visit www.berkshirefilm.com or e-mail info@berkshirefilm.com

Norman Rockwell Museum Director/Berkshire Creative Co-Founder Appointed Official Delegate to Russia for Upcoming Cultural Diplomacy Trip

Norman Rockwell Museum Director/Berkshire Creative Co-Founder Appointed Official Delegate to Russia for Upcoming Cultural Diplomacy Trip

Norman Rockwell Museum Director/CEO Laurie Norton Moffatt has been appointed by the American Association of Museums (AAM) to serve as an official delegate on a cultural diplomacy trip to Russia with the United States Department of State and the President’s Committee for the Arts and Humanities. Ms. Norton Moffatt will be joining a delegation of American and Russian officials and several private sector leaders in Moscow from December 7 to 9, to discuss ways to continue fostering positive relations between the United States and Russia,  and how various organizations might support the objectives of the commission. Funding to support Ms. Norton Moffatt’s trip has been made possible by The Henry Luce Foundation for American Art, The Sterling and Francine Clark Art Institute, and The Berkshire Taconic Foundation.

POST UPDATE: Click here to read Laurie’s blog post on her experience on the Norman Rockwell Museum Blog!

“I am honored that the AAM has invited me to represent our country through this unique opportunity,” says Norton Moffatt, who serves as a board member of the national organization. “While I am representing the nation’s museum and cultural community, I will also be an ambassador for Norman Rockwell Museum; Norman Rockwell is an American icon, and should serve as a wonderful entry point for the Russian people to learn more about our country’s rich cultural tradition.” The diplomacy trip marks Ms. Norton Moffatt’s second visit to Russia;  in the late 1990s, the Museum Director traveled to the State Hermitage Museum in St. Petersburg to meet with Hermitage Director Mikhail Piotrovskiy. The visit was arranged in order to help prepare for Norman Rockwell Museum’s 2000 exhibition “Distant Shores: The Odyssey of Rockwell Kent,” which included seven original paintings by the noted illustrator, which are part of the permanent collection of the Hermitage.

Leadership and support of culture and the arts are driving forces behind the success Russia and the exchanges between the two nations continue to enjoy.
In July, United States President Barack Obama and President of Russia Dmitry Medvedev announced the creation of the new United States – Russia Bilateral Presidential Commission at their summit meeting in Moscow. Lead by Secretary of State Hillary Clinton and Under Secretary for Public Diplomacy and Public Affairs Judith A. McHale, the Commission aims to deepen cooperation between the United States and Russia in concrete ways and to promote active development of relations in all priority areas. Each delegate attending will serve on a United States – Russia Bilateral Presidential Commission Working Group on Education, Sports, Cultural Exchanges, and Mass Media. Each sub group will facilitate information sharing among organizations in the United States and Russia, and work to identify potential partnerships and initiatives between the public and private sectors. The group’s cultural
discourse is in preparation for a larger meeting planned for Washington, DC, in the spring of 2010.

Click here to read more!

American Way Highlights the Berkshires and It’s Legacy of Creativity

American Way Highlights the Berkshires and It’s Legacy of Creativity

Stacey Morris of American Way, American Airlines in-flight magazine  writes  that “The only thing more beautiful than Massachusetts’s Berkshire Hills is the work produced by the many artists who have flocked there for nearly two centuries.”

It has been a banner year for playwright Juliane Hiam. In the past 12 months alone, she has had two plays in production — one about nineteenth- century Paris and the other a children’s play based on Norman Rockwell’s illustrations. In addition, she was the writer-in-residence at the Massachusetts Museum of Contemporary Art, where she also taught playwriting to elementary-school students. Currently, she’s teaching playwriting to adults through an organization called Inkberry. Some might consider her level of output unusually high. But that kind of prolific creativity is commonplace where Hiam resides, in the bucolic setting of northwest Massachusetts’s Berkshire Hills.

Berkshire County, a district that encompasses the westernmost portion of the state of Massachusetts, from its north border all the way to its south one, contains the foothills of Vermont’s Green Mountains, which are known as the Berkshires. This scenic region is known for its rich natural resources but more notably for its reputation as a magnet for poets, composers, authors, artists, inventors, singers, and other creatively spirited people. This phenomenon can be traced back to the 1850s, when the area became inundated with great literary minds such as Nathaniel Hawthorne, who lived in a cottage near the town of Stockbridge, Massachusetts, for a year and a half during a particularly productive period in which he wrote The House of the Seven Gables and parts of The Blithedale Romance. Herman Melville, a noted author who had visited the Berkshires since his boyhood, moved his family to the town of Pittsfield, Massachusetts, in 1850. He is said to have drawn inspiration for his most famous work, Moby Dick, from the looming shadow of Mount Greylock. And Henry David Thoreau, a frequent visitor to the region, wrote a lyrical homage to the same peak, which is the highest point in the state of Massachusetts, in his “A Night on Mount Greylock.”

Click here to read the full article!

Do you have an item you would like to share about the creative economy? Suggest a Post to Berkshire Creative!

Berkshire Creative Director Helena Fruscio In Running for Americans for the Arts Emerging Leader Council

Berkshire Creative Director Helena Fruscio In Running for Americans for the Arts Emerging Leader Council

The Emerging Leader Council (ELC) is an elected advisory body to Americans for the Arts and assists in developing programs and resources to promote the growth, development, and sustenance of emerging arts professionals nationwide. ELC members are provided with singular professional development opportunities to engage in the field on the national level; build new and dynamic relationships with colleagues; learn firsthand about new programs, resources, and tools from Americans for the Arts; design and implement programs for their peers; and be recognized on the Americans for the Arts website.

If you are a member of Americans for the Arts, you have the opportunity to have your voice heard and vote  to elect experienced and outstanding professionals to serve on American for the Arts advisory councils. Voting deadline is December 4, 2009. Click here to vote!

Cast your ballot in any or all of three council elections for the following networks: Arts Education, Emerging Leaders, and Public Art. Please visit the Council pages, review the candidates’ bios, and cast your vote. Finalists will be announced on December 14.

Do you have an item you would like to share about the creative economy? Suggest a Post to Berkshire Creative!