The Creative Challenge connects Berkshire manufacturers and businesses to local designers, engineers, and creative workers with the aim of stimulating innovative research and development for existing and/or new product lines
Since 2009, Berkshire Creative has partnered with 3 major Berkshire institutions to present Creative Challenges, which have resulted in numerous new connections, at least 2 prospective new product lines and the purchase and consignment of $6000 worth of locally produced goods.
The Creative Challenge was born from “Design It Here, Make It Here”; an initiative outlined in the 2007 Berkshire Creative Economy Report, which suggested developing a campaign to explore the interest in and capacity for manufacturers in the county to take on the production of “creative products.” The report identified that, “Likely candidates would be those companies that manufacture plastics, metal, fabrics, and wood products, as well as those involved in printing.”
HOW IT WORKS
Berkshire Creative partners with a local business to define the nature, format and criteria of a Berkshire Creative Challenge. This can be anything from the re-visioning of existing products, generating new ideas and concepts for existing production methods, to introducing a brand new product line!
INTERESTED IN HOSTING A CHALLENGE AT YOUR BUSINESS?
This program is designed to connect Berkshire manufacturers and businesses to the rich creative talent pool of the Berkshires, so more Berkshire products may be designed here and made here!
Companies interested in hosting a Creative Challenge should contact Helena Fruscio, Director of Berkshire Creative by phone at 413.822.8324 or email at email@example.com.