February 29, 2012 1 – 5 p.m.

Crowne Plaza Hotel, Pittsfield, MA

Conference Fee: $69 for Bureau, regional chamber or regional CVB members; $99 for non members

Click here to register. Deadline is February 25, 2012.

Presented by the Berkshire Visitors Bureau

New technologies, a changed economic reality and social customers are fueling significant changes for small businesses. By 2015 it is expected more people will be browsing the web on smart phones and mobile devices than traditional computers. The Internet is still one of most cost effective ways to reach consumers on multiple platforms, but businesses need a comprehensive and integrated digital marketing strategy in order to compete and grow in this fast evolving consumer marketplace

This conference brings together professionals and practitioners in to help you gain the knowledge, tools and techniques to move your marketing forward.


Keynote Address: Digital Marketing from 35,000 Feet

It may feel like your free falling in the fast paced world of digital marketing but knowing the current trends can help you can gain control.

Presenter: Steve Paganelli, Vice President, Madden Media


Interactive Panel Discussions

The Mobile Web
By 2015 it is expected more people will be browsing the web on smartphones than computers. Find out how this is all ready impacting digital marketing and what you need to know to stay ahead of this curve.

Email Marketing
Learn the keys to successful email marketing and hear how current email marketers are using it to build loyalty, generate leads and drive their customers to take action.

Social Media Marketing
Learn from case studies on what makes for a good campaign, how to integrate multiple channels and take a look beyond Facebook and Twitter to see what up and coming social channels, like Instagram and Pintrest, can do for your business.

If you’re not tracking how will you know if it is working? Google Analytics offers great tools to measure every step of your marketing and it’s free! Learn how to use them effectively and how to analyze the intelligence they provide to improve your marketing even more.

And More… Click here for the full conference agenda.

Presented by the Berkshire Visitors Bureau