Fashion Designer Inspired by Norman Rockwell
April 11, 2013
(Stockbridge, MA) – Norman Rockwell’s paintings and illustrations have transformed into a clothing line, “The Stockbridge,” for GANT by Michael Bastian, which recently debuted at New York Fashion Week. On April 6 – 8 the collection was photographed and filmed for its online advertising campaign, using the Berkshires as the backdrop.
A 16-person crew, including designer Bastian and model CJ Richards, traveled to the Berkshires from Stockholm, Sweden and New York City. The crew filmed and took photos on Main Street and at The Red Lion Inn in Stockbridge, inside Norman Rockwell’s Studio at the Norman Rockwell Museum, at the Stockbridge sign at the Lee/Stockbridge border, and at Hancock Shaker Village in Pittsfield.
“It was an absolute pleasure being in the Berkshires”, said producer Maria Lindberg. “Everyone here went out of their way to make sure the crew was unstressed and that the shoot was a success. I hope to come back here in the future to do more work.”
Lindberg scouted the Berkshires in December 2012 and worked with the Berkshire Film and Media Commission [BFMC] to find specific locations. BFMC also assisted with other logistics such as finding a 1950’s classic roadster bicycle, and coordinating with local police departments and The Stockbridge Selectmen.
“We were thrilled to have Maria, Michael and the entire crew here,” says BFMC’s Executive Director Diane Pearlman. “Everyone involved were consummate professionals – organized, efficient and a pleasure to work with. I look forward to the Berkshires continuing to be a location for fashion shoots and commercials.”
Rockwell was an iconic American painter and illustrator whose works reflected American culture, so it is not surprising that Bastian, an American fashion designer, found inspiration in his work.
Margit Hotchkiss, Director of Marketing and Communications for the Norman Rockwell Museum, said “Bastian shared with me his memory of first seeing these paintings as a boy – when the Museum was in the old Corner House. He recalled being amazed at viewing Rockwell’s large original works so closely. Knowing that Rockwell’s art had such an impact and inspired his work years later, as an internationally acclaimed fashion designer, is very meaningful.”
In August 2013, the entire ad campaign will be unveiled on the web. “The Stockbridge” GANT by Michael Bastian collection can be purchased in GANT clothing stores or on its online retail site.
Image: The GANT by Michael Bastian crew working hard in the Red Lion Inn’s Firehouse.