Education Archive

Tricks of the Trade is Back!

Tricks of the Trade is Back!

Tricks of the Trade is a professional development seminar series for artists and creatives, held at venues throughout Berkshire County, with one session each month in the North, Central and South sections of the County!

Tricks of the Trade is a program of MCLA’s Berkshire Cultural Resource Center, and is produced in collaboration with Berkshire Creative, Pittsfield Office of Cultural Development and IS183 Art School, and sponsored by MCLA, Excelsior Printing, and the Appelbaum-Kahn Foundation.

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UPCOMING

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SchmoozingMarch: SCHMOOZING
Making Networking Work For You

Interacting socially with collectors, curators, gallerists, media professionals, and other artists can make a huge difference in an artist’s career – if it’s done right.  Gallery owner Leslie FerrinBess Hochstein will talk about how to gracefully navigate the scene and work the room.  This program will cover techniques that can help you advance your career in social situations, such as preparing the elevator pitch version of your artist’s statement; how to close the conversation (or the deal); the dont’s and do’s of the schmooze; why booze and schmooze don’t mix; and the virtual schmooze – how to capitalize on social media tools like Facebook and Twitter to expand your circle and create a positive impression.

Panelists: Leslie Ferrin (Owner of Ferrin Gallery) and Bess Hochstein (Freelance writer and Cultural Correspondent for Rural Intelligence)

  • Tuesday, March 9th, 6:30-7:30 p.m.: MCLA Gallery 51
  • Wednesday, March 10th, 6:30 p.m.: Lichtenstein Center for the Arts
  • Thursday, March 11th, 6:30 p.m.: IS183 Art School

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CreatingApril: CREATING
How can you secure a residency?

The series come full circle. We have priced, branded, written about, showed and schmoozed about our work.  So now it is time to find the time and space to be inspired and create new work.

Local artist and MCLA professor Melanie Mowinski will talk with artists and residency programs to learn how to choose the best one for you.

  • Tuesday, April 13th, 6:30 p.m.: MCLA Gallery 51: TBD
  • Wednesday, April 14th, 6:30 p.m.: Lichtenstein Center for the Arts: C. Ryder Cooley (Artist)
  • Thursday, April 15th, 6:30 p.m.: IS183 Art School: TBD

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PAST

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December: BRANDING
How does one artist stick out in a crowd?… and how does the artist find the crowd to stick out in?

In this age of information and advertisement overload, savvy  companies understand the importance of targeting their market and creating a strong brand. A good brand appeals to all the senses, through all channels and yet continues to deliver the same message.  Artists, too, must meet the challenge of branding and promoting themselves.

Jonathan Secor, MCLA’s Director of Special Programs, will interview some of the Berkshire’s branding gurus to explore the key components of a good brand and the most effective methods of delivering that brand.

  • Tuesday, December 8th, 6:30 p.m.: MCLA Gallery 51: David Carriere (Author of ‘Publicity: 7 Steps to Publicize Just About Anything’) *focus on publicity
  • Monday, December 14th, 6:30 p.m.: Ferrin Gallery: Kevin Sprague (Photographer, Owner of Studio Two) *focus on target market
  • Thursday, December 10th, 6:30 p.m.: IS183 Art School: Mitch and Seth Nash (Co-owners of Blue Q) *focus on branding

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WritingJanuary: WRITING
How does an artist write about their work?

“Revealing what, how and why you do your art does not dismantle either the beauty or mystery of it. Quite the opposite. Your effort to reach out invites others to participate in the mystery and to share the beauty.” – Ariane Goodwin, author of Writing the Artist Statement

“Revealing what, how and why you do your art does not dismantle either the beauty or mystery of it. Quite the opposite. Your effort to reach out invites others to participate in the mystery and to share the beauty.” – Ariane Goodwin, author of Writing the Artist Statement

Facilitated by gallerist Leslie Ferrin,* this workshop will look at a plethora of artist statements to understand what connects us most to the work.  Participants will then use these techniques to write their own statements.

Panelists: Seth Rogovoy (Editor of Berkshire Living) and Meryl Joseph (Artist)

  • Tuesday, January 12th, 6:30 p.m.: MAYA III**
  • Wednesday, January 13th, 6:30 p.m.: Ferrin Gallery
  • Thursday, January 14th, 6:30 p.m.: IS183 Art School

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ShowingFebruary: SHOWING
Which galleries should you approach and how? What other venues are there to show?

Finding galleries that relate to your work is the first step in finding a gallery that will promote and sell your work.  Yet getting into a gallery is not easy.  You must first navigate your way through the unwritten rules of approaching and submitting.  In this workshop we will learn ways to determine which fine venues to approach and how best to go about it.

Facilitated by Jessica Conzo, MCLA’s Berkshire Cultural Resource Center’s Program Coordinator.

  • Tuesday, February 9th, 6:30 p.m.: MCLA Gallery 51: Cathy Deely (Producer of “Made in the USA in Pete’s Motors”) and Pip Deely (Curator)  *focus on fine art galleries and non-traditional spaces
  • Wednesday, February 10th, 6:30 p.m.: Lichtenstein Center for the Arts: Gail and Phil Sellers (Owners of River Hill Pottery) *focus on fairs, festivals, and trade shows
  • Thursday, February 11th, 6:30 p.m.: IS183 Art School: Andrew Davis (artist and gallerist) *focus on fine art galleries and non-traditional spaces

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All workshops are free, but do require pre-registration.  For more information, and/or to register, please contact MCLA’s Berkshire Cultural Resource Center Program Coordinator, Jessica Conzo, at 413-663-5253 or Jessica.Conzo@mcla.edu.



Thank you to our sponsors:

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UMass Amherst and Hancock Shaker Village Announce Key Faculty and Curriculum for New Graduate Degree in Historic Preservation and Design

UMass Amherst and Hancock Shaker Village Announce Key Faculty and Curriculum for New Graduate Degree in Historic Preservation and Design

UMass Amherst and Hancock Shaker Village have announced key faculty appointments and curriculum for the new Master of Science in Design with a concentration in historic preservation program that will offer an opportunity for advanced study in traditional building materials, preservation theory, and building systems. Starting in fall 2010, the two-year program will explore 18th, 19th and 20th century architecture, building technology, and conservation methods using Hancock Shaker Village, a National Historic Landmark in the Berkshire hills of western Massachusetts, as a primary study site.

The Shaker’s deep-seated commitment to sustainability in building, living, and farming will be investigated and tested for its applicability to modern life. Students will expand their skills in architectural design, historic preservation, construction, restoration, and town planning, as well as their understanding of historic site management while working closely with museum staff, instructors, craftsmen, and preservationists.

Faculty appointments include Program Director Dr. Steven Bedford, an architectural historian at Louis Berger Group and formerly a senior planner at Fitzgerald Halliday, who will teach the history of American buildings . Dr. Max Page, associate professor of architecture and history at UMass Amherst, will teach preservation policy. Preservation carpenter and woodworker Robert Adam, founder of the preservation carpentry program at the North Bennet Street School in Boston and craftsman and historian Don Carpentier, owner of Eastfield Village, will teach traditional trades and craftsmanship. Donald Friedman, a principal of Old Structures Engineering, one of the leading consultancies in structural engineering for historic and old buildings, will teach the history of construction systems, methods, and materials. Michael Devonshire, principal and director of conservation at Jan Hird Pokorny Associates of New York and a preservation architecture professor at Columbia University, will teach building conservation.

Prospective students are invited to attend an open house reception with faculty members on Sunday, January 10 from 3 p.m. to 5 p.m. at Hancock Shaker Village (1843 W. Housatonic St., Pittsfield, MA).  Please RSVP to Steven Bedford, program director, at 413.443.0188 ext. 239 or sbedford@hancockshakervillage.org.

The priority registration deadline for the UMass Amherst Hancock Shaker Village program is February 1, 2010. For more information, visit www.umass.edu/preservation.

The Master of Science in Design curriculum will progress as follows:

Fall First Year

American Building-17th-19th Centuries (includes preservation theory)

Building Conservation I

Preservation Policy

Spring First Year

Researching Historic Structures

Traditional Trades and Craftsmanship

Building Conservation II

Fall Second Year

Material Culture/Green Building Techniques and Historic Preservation

Structural and Mechanical Systems

Architectural Materials Testing I

Spring Second Year

Cultural Resource Management

Architectural Materials Testing II

Preservation Design Studio

The program is geared toward working professionals who wish to maintain employment while pursuing an advanced degree. Courses are offered on a schedule that allows students to commute to western Massachusetts for two days of concentrated classes on alternating weeks during the spring and fall semesters.  Classes may be held in Amherst or Pittsfield depending on instructional objectives of various stages of the program. Credits may be transferred to other degree programs with permission and may qualify for AIA continuing education credits.

Evidence of design capacity or knowledge of the building trades is required for admission. While a core group of students will be selected for full matriculation, there will be spaces available for students electing to take individual courses. Credits may be transferable to alternate advanced degree programs as well as AIA Mandatory Continuing Education.

About Hancock Shaker Village

Hancock Shaker Village is one of the most visited cultural venues in the Berkshires of western Massachusetts. Visited by nearly 70,000 people annually, the Village brings the Shaker story to life, and preserves it for future generations. It is a center for reflection on the values of principled living that the Shakers embraced – equality, community, sustainability, and responsible land stewardship – that still resonate today. For more information, call 800.817.1137 or see www.hancockshakervillage.org.

State and Local Leaders to Discuss Arts and Achievement at Berkshire Charter School

State and Local Leaders to Discuss Arts and Achievement at Berkshire Charter School

State legislators and local officials will join the Massachusetts Cultural Council (MCC) at the Berkshire Arts & Technology Charter Public School (BArT) to see how the arts and creativity have helped the school advance student achievement.

Wednesday, Dec. 16, 10 a.m.

Berkshire Arts & Technology Charter Public School, 1 Commercial Street, Adams

The MCC has invested in BArT since 2005 to improve literacy and writing skills through school-wide projects that integrate visual and performing arts with English language arts (ELA), math, and science. The state Department of Education recently identified BArT as a “high growth” school in both ELA and math achievement. The Adams school also earned a highly competitive National Endowment for the Arts grant to preserve teaching jobs in the arts. The event will include a discussion with administrators, teachers, and students, a showcase of student work, and a tour of the building.

“As our state and federal governments consider a range of education reform proposals,” says Anita Walker, MCC Executive Director, “BArT’s success can provide important lessons on how the arts can be central to academic success.”

Expected attendees include: Senator Benjamin Downing of Pittsfield; Representative Dan Bosley of North Adams; Anita Walker, Executive Director, MCC; Julia Bowen, Executive Director, BArT; Jonathan Butler, Adams Town Administrator; Richard Alcombright, Mayor-elect, North Adams.

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Calls for Submissions

Calls for Submissions

Check out these calls for submissions and connections! Click each title to learn more!

EMERGING ARTISTS 2010: Call for Submissions

November 30, 2009

BERKSHIRE CITY: PITTSFIELD ON FILM: Call for Submissions

Deadline: December 7th, 2009

INTERNATIONAL CONFERENCE ON FINE AND PERFORMING ARTS: Call for Papers

Deadline: December 7th, 2009

LOWER EAST SIDE PRINTSHOP: Residency

Deadline: December 2nd, 2009

THE 2009 WINTER GROUP SHOW AT WARD 3: Call for Submissions

Deadline: December 3rd, 2009

ART OMI INTERNATION ARTISTS RESIDENCY: APPLICATION

Deadline: December 11th, 2009

“IN PROGRESS” –A JURIED SHOW OF PROCESS WORK: Call for Submissions

Deadline: December 11th, 2009

DRAWING ROOM: Envelope(s) Call for Art

Deadline: December 15th, 2009

GRAMERCY BISTRO: Call for two dimensional Art

Deadline: December 15th, 2009

BERKSHIRE INTERNATION FILM FESTIVAL (BIFF): Call for Film Submissions

Deadline: March 1st, 2010

9th Annual International Photography Competition: Call for Submissions

Deadline: January 22nd, 2010

UPSTREET: Call for Submissions, Writing

Submission Period: Until March 1, 2010

SODUS ART BANCK: Residency and Workshop Applications

Deadline: One month before session

MANIFEST: Call for Entries

Deadline: Rolling

HILLTOWN FAMILIES: Call for Submissions, Writing and Photography

Deadline: Rolling

INDEARTS: Call for Submissions, Writing

Deadline: Rolling

GICLEE PRINTS: Fine Artist searching for a source for giclee reproduction printing in the Berkshires

Deadline: Rolling (Click link to email Deidre)

LONDON 2010 OLYMPICS: Contract Opportunities

Deadline: Variable

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Tricks of the Trade 2009-2010!

Tricks of the Trade 2009-2010!

Tricks of the Trade is back!

This eighteen part seminar series is produced by MCLA’s Berkshire Cultural Resource Center in collaboration with Berkshire Creative, Pittsfield Office of Cultural Development and IS183 Art School to keep our Creatives in the know!

Each month, Tricks of the Trade seminars will focus on a different area of creative professional development. Seminars will be held throughout the county, ensuring outr creative workers can easily connect with these resource. See below for upcoming November Tricks of the Trade seminars!

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December: BRANDING

How does one artist stick out in a crowd?… and how does the artist find the crowd to stick out in?
In this age of information and advertisement overload, savvy companies understand the importance of targeting their market and creating a strong brand. A good brand appeals to all the senses, through all channels and yet continues to deliver the same message. Artists, too, must meet the challenge of branding and promoting themselves.

Jonathan Secor, MCLA’s Director of Special Programs, will interview some of the Berkshire’s branding gurus to explore the key components of a good brand and the most effective methods of delivering that brand.

Tuesday, December 8th, 6:30 p.m. @ MCLA Gallery 51 with
David Carriere, Author of ‘Publicity: 7 Steps to Publicize Just About Anything’ with a focus on publicity

Wednesday, December 9th, 6:30 p.m. @ Lichtenstein Center for Arts with
Kevin Sprague, Photographer, Owner of Studio Two with a focus on target market

Thursday, December 10th, 6:30 p.m. @ IS183 Art School with
Mitch and Seth Nash, Co-owners of Blue Q with a focus on branding

All workshops are 630:830pm and free, but do require pre-registration. For more information on the workshops and/or to pre-register, please call MCLA’s Berkshire Cultural Resource Center program coordinator, Jessica Conzo at 413.663.5253. Full calendar (November-April) coming soon!

Thank you to our sponsors:

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Get Involved!

Get Involved!

Check out these opportunities to get involved and help direct the future of your community!

Points of Collaboration: A Presentation in Response to the MGT (regional consolidation) Report

Tuesday, October 20, 2009, 6:30 PM

Mahaiwe Performing Arts Center, Castle Street, Great Barrington, MA

Free Forum For the Public

A public forum to hear about the MGT Report, current cross-district collaborations and potential future collaborations for the Berkshire Hills Regional School District, Southern Berkshire Regional School District and Lee Public Schools.

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MASSACHUSETTS REVENUE COMMITTEE “LISTENING TOUR” COMES TO PITTSFIELD: Tax Policy of Economic Development and Main Street

Wednesday, October 21, 2009, 10:00 am to 12:00 pm.

The Boland Theater, Berkshire Community College, 1350 West Street, Pittsfield

Please join Benjamin B. Downing, Senate Chair (D-Pittsfield), Jay R. Kaufman, House Chair (D-Lexington), Professor Stephen Sheppard, Williams Collegeand Members of the Joint Committee on Revenue and the Berkshire County Legislative Delegation for the Berkshire County leg of a statewide listening tour to examine Massachusetts tax policy.

The Committee’s tour will focus on how tax policy impacts the following topic areas: the challenges of local government; economic development and main street; vulnerable populations; property; and, income taxes and working families. The tour is open for public participation.

For more information, you may contact Elizabeth Mahony in Sen. Downing’s Boston office at 617.722.1625

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MAASH Meeting to Discuss Casino Gambling in Massachusetts

Monday, October 26, 2009, 1:30 PM

The Colonial Theatre, South Street, Pittsfield, MA

The Massachusetts Legislature will revisit the issue of casino gambling early next year. MAASH wants to discuss the potential impact of legalized gambling on arts and culture in the Commonwealth, as well as possible efforts to secure state gambling revenue for arts, culture and tourism. Members of the Berkshire legislative delegation have been invited to attend.

If you are interested in attending, please contact Dan Hunter at dhunter@maash.org.

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Pratt Graduate Student Seeks Feedback on Business Plan for Chesire Art and Ecology Center

Pratt Graduate Student Seeks Feedback on Business Plan for Chesire Art and Ecology Center

Kate Egnaczak, a graduate student at Pratt Institute in Manhattan, is seeking your input. Ms. Egnaczak is currently compiling a a business plan for In plain air: center for art and ecology, a proposed education and outdoor center on a 68 acre farm in Cheshire, MA.

The center will be a place for visitors to come to learn, play, create, and explore. Focused on providing place-based education, in plain air: center for art and ecology aims to expand the relationship of art and the natural world through community outreach, residencies, and research projects. Working artists,chefs, naturalists, ecologists, and researchers provide educational programs while using valuable time and space to further their practice and expertise. The farm will be open to the public seasonally and the grounds will be open year round to outdoor recreation activities such as walking, snowshoeing, or cross-country skiing. The organization’s mission is to expand and promote understanding of relationships between visual art, culinary art, ecology, and sustainable living by fostering creative exploration and inquiry.

Click here to learn more and give your feedback through the short survey!

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From the North Adams Transcript

From the North Adams Transcript

Performing arts in North County Partnership in the works

By Ryan Hutton

Wednesday, October, 14, 2009

ADAMS — North County has more performing arts in its future now that Topia Arts and North Adams’ Main Street Stage are working on a partnership that could give the theater company another place to perform.

Topia co-founder Nana Simopoulos said the two organizations are in the beginning stages of forming a legal partnership which could take effect by next spring.

“We are a theater with no resident company and they are a company looking for more space to perform,” she said. “It’s a great opportunity to work together.”

Alexia Trainor, executive director of Main Street Stage, said that while nothing is official yet, she sees a lot of advantages to partnering the company with Topia. She said Main Street would be able to provide a constant stream of theater to Topia while Topia’s out of town connections could bring new opportunities.

“Having a bigger space to work with along with their contacts is great,” Trainor said. “Any time two companies can work together with the same goal is a plus. They bring in a lot of outside, one-night gigs and we would be something more permanent so you’d have a little of everything for the town.”

Main Street Stage has been around for 10 years and stages full theatrical productions, short plays, hosts an improvisation troop, performs children’s theater and also teaches drama workshops.

Trainor said that for the time being, Main Street Stage will remain in North Adams, but she said she is looking forward to doing projects at Topia. One of the events planned is a 24 hour theater project set for the spring. Trainor said theater companies from all over the country will be invited to participate. Writers will meet one Saturday evening and write short plays all night that will be handed off to directors the following morning. They will then rehearse actors all day and that evening all the shows will be performed.

“It all happens in 24 hours,” Trainor said. “Writers write the plays. They pass them on to the directors and then we’ll try putting up the shows that Sunday night.”

This Friday starting at 6 p.m., Topia will host a fundraiser with Main Street Stage providing the entertainment for the night. Trainor said the company will perform its locally written and directed Red Room Cabaret series of sketches and skits. Trainor said it is a good opportunity to introduce the two entities to each other and get a feel for how they will work together.

There will also be a silent auction with items including quilts, gift certificates, paintings, drawings, jewelry, services, facials, pedicures, massages, sculptures and homemade crafts. All the proceeds will go toward the installation of a sprinkler system at the Topia Theater so the capacity can be increased from 100 seats to 500. Simopoulos said Topia has hired a firefighter to monitor the event on Friday night so they can temporarily increase the capacity for the event. Concluding the fundraiser will be a 3D presentation on green building projected on the theater’s projection screen.

Simopoulos said she is thrilled for both the fundraiser and the partnership with Main Street Stage, adding that it was the most exciting thing to happen to Topia Arts in a long time.

“They’re going to be bringing their 10 years of experience and their theater going community,” she said. “They’re going to be using our space and they’ll be helping with improvements to the theater. We’re going to be pooling our resources so that everything we’ve done and they’ve done will create more hands-on activities and use of the theater.”

Click here  to visit the North Adams Transcript online and learn more about what is happening in North Adams and beyond!

Take the Guess Work Out of Generating Income From Your Website

Take the Guess Work Out of Generating Income From Your Website

If you promote a business online, this free two-hour workshop is for you!

Learn how to Increase leads from qualified prospects, reduce shopping cart abandonments, increase online reservations, provide a winning visitor experience, and set realistic, measurable goals

Wednesday, October 7, 2009

10:00AM – 12:00PM

Lichtenstein Center for the Arts , 28 Renne Avenue , Pittsfield, MA

Free

Parking: Parking lot corner of First and Fenn Streets

Seating is limited. Reservations are required. Register online at www.clickbasics.com or call 413-637-2459.

Presented by Paul Carter, ClickBasics

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UMass Amherst and Hancock Shaker Village Create New Graduate Degree in Historic Preservation and Design

UMass Amherst and Hancock Shaker Village Create New Graduate Degree in Historic Preservation and Design

UMass Amherst and Hancock Shaker Village have announced a groundbreaking partnership that will create a new two-year master’s degree program that combines the university’s strengths in architecture and public history with on-site training and courses utilizing the Village’s National Historic Landmark site.

Starting in Fall 2010, the new Master of Science in Design with a concentration in historic preservation will offer advanced study of traditional building materials, preservation theory, and building systems utilizing the architecture, archives, collections, and library at Hancock Shaker Village. Students and professionals already working in historic preservation and architectural conservation will earn the degree through the university’s Continuing and Professional Education program. Students will study and conduct fieldwork side-by-side with Hancock Shaker Village staff and visiting experts on topics such as building restoration, town planning, and historic site administration. A unique highlight will be the special focus on Shaker ideals, building methods, and historic craft and trade knowledge as they apply to modern life.

Massachusetts Governor Deval Patrick issued a statement about the partnership that was read at the program announcement. The Governor noted that “Massachusetts’ long and storied history has left us with myriad artifacts and treasures in need of preservation and restoration. Through this program, students will learn cutting edge techniques and tools to conserve our most precious pieces of history for future generations. This is a wonderful program on the Commonwealth’s educational landscape, and it will surely continue the state’s unparalleled tradition of academic excellence.”

Ellen Spear, president and CEO of the non-profit historic Village, said, “We think it is important for Hancock Shaker Village to be a leader in training the next generation of preservationists. With our colleagues at the University of Massachusetts, we will offer a program unique to the region and become a regional center for preservation studies. The educational opportunity for conservation professionals is so much more vivid through the use of the Village’s historic buildings and landscapes, collections, and archives.”

Joel Martin, dean and distinguished professor, UMass Amherst College of Humanities & Fine Arts, said, “This partnership will not only enrich our understanding of the American past, but the partnership itself is entirely cutting edge and innovative. It unites the strengths of a research university’s superb scholarly programs in architecture and public history with the unique riches of one of New England’s most important historic sites to forge an exceptional learning opportunity for people who value cultural heritage and historic preservation.”

Bill Vogt, chair of the Hancock Shaker Village board, said the program marks an important step forward in the Village’s long-range plan. The UMass Amherst partnership should also help the museum expand its direct and active education programs to become a center for preservation study.

Steven Bedford, an architectural historian for more than 20 years with special expertise in cultural resource investigations and management, will direct the new program and teach American Building and Preservation Theory courses. Overall, the new degree program is expected to enroll 10 to 12 students in the first year, later expanding to 25 or 30.

For more information about the UMass Amherst Hancock Shaker Village Graduate Degree in Historic Preservation and Design, contact Steven Bedford at 413.443.0188 ext. 239 or sbedford@hancockshakervillage.org.

Click here to visit Hancock Shaker Village and learn more about this organization!

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